AI Insights · Timothy · October 2025
Top Fashion Games in Bulgaria: Q3 2025 Performance Review
Explore the performance trends of the top 5 fashion games in Bulgaria during Q3 2025, with insights on downloads and active users.
In the third quarter of 2025, the fashion games category in Bulgaria saw varied performances across the top five apps, according to data from Sensor Tower.
Hair Tattoo: Barber Shop Game by CASUAL AZUR GAMES maintained a consistent weekly download rate, peaking at approximately 7.9K in early September. The app’s weekly active users increased steadily, reaching around 79.5K by mid-September.
Fashion Show: Makeup, Dress Up experienced fluctuations in downloads, with a decrease from 5.5K in mid-July to 2.7K by the end of September. Active users followed a declining trend, starting at 15.8K and dropping to 11.2K.
Makeup Stylist: Antistress ASMR saw a significant increase in downloads mid-quarter, peaking at 6.3K in August before settling at around 2.3K. Active users rose steadily, reaching a high of 25.3K late in August, before tapering off.
Paper Doll Diary: Dress Up DIY showed a consistent number of downloads, with a slight dip towards the end of the quarter. Active users grew from 73.7K in early July to over 90.6K by the end of September, indicating strong engagement.
Lastly, Fashion Queen: Dress Up Game recorded an initial spike in downloads, reaching 3.6K in mid-July, before gradually declining. Active users showed a healthy increase, peaking at 33.4K in late August.
For more detailed insights and trends, visit Sensor Tower’s platform.
